About

Digital Stack is a web app that provides franchise marketing solutions for franchisees and agencies. It ensures brand protection and empowers local managers to create brilliant localized campaigns online and in print.

Goals

• Modernise the existing Digital Stack public website
• Add multilingual support
• Generate awareness on the product's features
• Provide social proofing
• Improve conversion rates

Tools used

WordPress, Elementor, and MySQL

My learnings

• Elementor provides rapid page building with easy customisation
• Weglot multilingual support integrates well with WordPress
• Webhooks through elementor forms